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The Growth of K-pop B2B Markets<br/>The K-pop B2B market is flourishing, connecting manufacturers with retailers to supply genuine merchandise. In 2025, platforms like Kpopmart report 25% sales growth, driven by demand for BTS and BLACKPINK goods
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The Role of Official Goods in K-pop Culture<br/>K-pop official goods, from hoodies to photocards, are a vital part of fandom culture, fostering a sense of community