Why technical decision-makers at mid-market to enterprise retailers who’ve been burned by inflexible coupon tools before struggle to trust new promotion platforms

https://www.bookmark-fuel.win/why-api-first-coupon-platforms-let-retailers-move-fast-without-breaking-promotions

When a promotion fails on peak day, the board notices revenue; engineering notices outages; marketing notices missed goals. A history of rigid coupon and promotion tools leaves technical decision-makers (TDs) deeply wary