When Polished Ads Fall Flat: Treating Video as an Operational Asset to Capture 95% Message Retention

https://padlet.com/interworldradioxnixu/bookmarks-349pljt1mui9qv52/wish/E851Q0vJKkY5WVAb

Most Australian businesses rely on glossy advertising to tell their story. Those campaigns look great, but they often lack the authenticity today's customers expect