When harmful content targets your business, the worst thing you can do is react...

https://www.scribd.com/document/1016381594/The-First-48-Hours-Your-Tactical-Playbook-for-an-Online-Reputation-Scare-224712

When harmful content targets your business, the worst thing you can do is react emotionally. Ignoring these issues often leads to silent lost sales as potential customers get spooked by what they find in search results