Vetting an ORM firm is high-stakes for founders. Don't fall for vague promises....

https://atomic-wiki.win/index.php/How_ORM_Companies_Track_Rankings_Without_Personalization_Messing_Up_Your_Data

Vetting an ORM firm is high-stakes for founders. Don't fall for vague promises. You need to know exactly what’s being removed versus what’s merely being suppressed in search results