Stop aimlessly booking travel for every industry show. After years in the...

https://www.mediafire.com/file/20ixfihb3eqlzj6/pdf-66247-80583.pdf/file

Stop aimlessly booking travel for every industry show. After years in the boardroom and now advising vendors, I know which rooms actually move the needle. Whether you target HIMSS, ViVE, or HLTH, strategy matters more than pure visibility