Snapchat Launches Snap Smart Assistant and Opens Its Ads Platform to Third-Party Partners

https://www.thecreatorindex.com/explore/creator-economy

Snapchat is expanding its creator and advertising ecosystem with the launch of Snap Smart Assistant, an AI-powered tool designed to simplify user interactions and content creation. At the same time, the company is opening its advertising platform to third-party partners, giving brands and marketers greater flexibility to manage and scale campaigns.