Short brand names win in digital gaming because they fit neatly in mobile...

https://landensinsightfulperspectives.wpsuo.com/invented-name-vs-real-word-name-which-is-easier-to-find-online

Short brand names win in digital gaming because they fit neatly in mobile headers and look clean as icons. They’re easier to say and remember, making players more likely to search for them or share with friends