Search results define your brand before you speak to a lead. When a dismissed...

https://future-wiki.win/index.php/Why_Your_Digital_Past_Won%E2%80%99t_Die:_A_Field_Guide_to_Cleaning_Up_Outdated_Information

Search results define your brand before you speak to a lead. When a dismissed lawsuit lingers, it costs you. Currently, 374 clicks per 1,000 US searches go to negative headlines instead of your site