Search results and AI summaries define your brand before you even say hello....

https://www.ready-bookmarks.win/when-people-search-your-brand-they-see-a-snapshot-of-your-company-s-integrity

Search results and AI summaries define your brand before you even say hello. One lingering, dismissed lawsuit on the first page can sabotage your credibility. Data shows that top rankings capture 374 clicks per 1,000 US searches