Rank tracking is officially obsolete for enterprise sites. With AI Overviews...

https://www.tumblr.com/weepingmountainzealot/815689662833262592/how-do-i-evaluate-an-agency-that-claims-they-track

Rank tracking is officially obsolete for enterprise sites. With AI Overviews driving a 30% CTR drop across European markets, focusing on traditional blue links is a losing game