Rank tracking is obsolete. EU search is seeing a 30% CTR drop thanks to AI...

https://www.instapaper.com/read/2008524133

Rank tracking is obsolete. EU search is seeing a 30% CTR drop thanks to AI Overviews. We need to move toward live dashboards that measure zero-click visibility and prioritize schema-first content. Stop obsessing over rankings and start owning AI answers.