Rank tracking is a vanity metric. With AI Overviews causing a 30% CTR drop in...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is a vanity metric. With AI Overviews causing a 30% CTR drop in the EU, your agency needs to pivot. Focus on zero-click performance and schema-first content. Stop waiting for delayed monthly decks