Procurement teams often stall SEO contracts because agencies hide behind vague...

https://www.tumblr.com/weepingmountainzealot/815688903123140608/evaluating-seo-agency-roi-the-four-dots-model-and

Procurement teams often stall SEO contracts because agencies hide behind vague "custom scope" quotes. If your board demands agility and zero lock-in clauses, you need concrete benchmarks to justify your spend