Personalization is no longer a nice-to-have—it’s how digital experiences work....

https://www.runway-bookmarks.win/personalization-is-no-longer-a-bonus-it-s-expected-from-streaming-platforms

Personalization is no longer a nice-to-have—it’s how digital experiences work. From streaming services that know your next binge, to retail apps suggesting what you actually want, tailored content boosts ease and satisfaction