Pay-per-click (PPC) advertising is a model where advertisers pay only when users click their ads

https://www.slideserve.com/aethanrkvp/from-zero-to-hero-real-life-stories-of-digital-marketing-success-13683019

Pay-per-click (PPC) advertising is a model where advertisers pay only when users click their ads. It’s an effective way to generate leads quickly by targeting specific keywords and demographics