Most agencies treat localization like simple translation, but EU markets demand...

https://front-wiki.win/index.php/How_to_Spot_%22Translation-Only%22_Localization_in_Agency_Samples:_A_B2B_SEO_Guide

Most agencies treat localization like simple translation, but EU markets demand more. Don't waste budget on surface-level work. You need experts who understand that language differs from locale