Inaccurate directory listings confuse Google and potential customers alike....

https://www.mediafire.com/file/ufxsk7uzz7ht4ta/pdf-98651-58753.pdf/file

Inaccurate directory listings confuse Google and potential customers alike. When your name, address, and phone number—NAP—are inconsistent across the web, your local rankings often drop because search engines lose trust in your business data