How reviews on your Google Business Profile can tip the local SEO scales

https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07

Great reviews do more than boost morale—they’re a local SEO secret weapon. See how a stream of honest reviews on your Google Business Profile can nudge you higher in local search rankings