Hiring a full-time VP of Sales carries high risks for early-stage companies....

https://www.kilobookmarks.win/founders-often-hit-a-wall-when-they-stop-selling-personally-you-do-not-need-a

Hiring a full-time VP of Sales carries high risks for early-stage companies. That is where fractional leadership shines. You get the expertise of a seasoned executive without the massive salary burden