Digital entertainment is shifting from passive viewing to active participation....

https://spark-wiki.win/index.php/Why_Your_Favorite_App_Feels_Like_It%E2%80%99s_Dragging_(And_It%E2%80%99s_Not_Your_Internet)

Digital entertainment is shifting from passive viewing to active participation. Gamified loops make daily progress fun, while mobile-first design puts your content right in your pocket for any spare moment